Business Summary:
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue.Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.
1. The Walt Disney Studios
The Walt Disney Studio is the foundation of Disney company. At its heart are world-renowed animated features and live-action motion pictures. With the creation of Mickey Mouse, Snow White and the Seven Dwarfs, Disney quickly became famous with the quality of entertainment.
2. Parks and Resorts
Disney's parks and resorts are where the dreams come ture. Disney company build its first Disneyland park in California in 1952. Then, parks and resorts have grown to encompass the world-class Disney Cruise Line which include eight Disney Vacation Club resorts, Adeventures by Disney and five resort locations .
3. Disney Consumer Products
Disney Publishing Worldwide (DPW) is the world's largest publisher of children’s books and magazines, reaching more than 100 million readers each month in 75 countries. Disney's imprints include Disney Libri, Hyperion Books for Children, Jump at the Sun, Disney Press, and Disney Editions.
Other businesses involved in Disney's consumer products sales are disneystore.com, the company's official shopping portal and the Disney stores retail chain.
4. Disney Media Networks:
Media Networks comprise a vast array of broadcast,cable, radio, publishing and Internet businesses. Key areas include: Disney-ABC Television Group, ESPN Inc.,Walt Disney Internet Group, ABC owned television stations, and a supporting headquarters group.
The Disney-ABC Television Group is home to all of Disney's worldwide entertainment and news television properties.
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.
The Disney-ABC Television Group is home to all of Disney's worldwide entertainment and news television properties.
ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.
Conglomeratization: As have been demonstrated above, Walt Disney operates in four different fields.
Globalization: Walt Disney Products and Services are found all over the world in forms of parks, resorts, movies, books, clothes, toys...etc.The video below shows the globalization of Disney.
Horizontal integration: Walt Disney owns many studio entertainment, consumer product companies, and media networks.
Vertical integration: Walt Disney plans, produces, advertises, and distributes all of its products on its own.
Example of Media synergy: It bought Pixar and makes more advanced animation movies which distributed through Buena Vista.
( Walt Disney International)
